the Intelligent Customer Experience

One size no longer fits all. Today's digital world requires businesses to be knowledgeable about customer's behaviours across a variety of channels and touch points. To remain relevant, organizations need to transform traditional marketing processes, and deliver a seamless experience, to the right customer, at the right time.

 

With Customer Intelligence, You Can...

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DEEPEN CUSTOMER INSIGHT

CHOREOGRAPH CUSTOMER INTERACTIONS

CONTINUOUSLY IMPROVE MARKETING PREFORMANCE

 

our approach

Our customer intelligence solution offers the data, analytics, and optimization approaches that help companies understand customer experiences, gain insight from data, and optimize their omnichannel ecosystem. We provide the flexibility to personalize individual experiences today - and insight to plan for tomorrow.

 
 
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OFFER TREATMENT & MANAGEMENT

Provide a superior customer experience, and control costs, by segmenting customers, and engaging them based on past behaviors. Edit the eligibility of offers to determine who should receive what content. Provide visibility to the customer journey and variables that influence marketing outcomes.

 

OFFER PRESENTMENT & RESPONSE TRACKING

Get a complete picture of how each touch point contributed to a customer's decision. Then leverage response data to drive content and offers based on individual customer responses. Shrink time to value by attributing the best offer based on customers profile & behavioral data available at the time of interaction.

 

CAMPAIGN EXECUTION

Be proactive with intelligent outbound marketing. Deliver the best offer for each eligible customer, using the highest impact channel/ Use real-time customer activity to trigger campaign execution. Automatically deliver a one-to-one marketing experience that is relevant and responsive.

 

reasons to use customer intelligence marketing

 
 

Build out your customer experiences and deliver a truly omnichannel solution

Contribute to your balanced scorecard and support your strategic goals

Measure ROI across dimensions such as product, channel, and segment

 

Create context around your data

Grow existing customer loyalty and lifetime value with mainingful experiences